Post by account_disabled on Mar 5, 2024 3:29:07 GMT -5
Last week we analyzed Edgerank, the post evaluation algorithm, and its impact on our users' timelines: what emerged in summary is that every post we make is filtered and not shown at around 85/90% of our users. I think at this point it is clear that the success of a non-sponsored post depends a little on who writes it and a lot on Facebook itself. The latest Edgerank update assigns values to each post for each of the following characteristics: Affinity, calculated in the number of interactions between the two subjects (based on the last 50 interactions carried out by each user). Weight, understood not only as shares and likes received but also by the volume of conversations it has generated.
Seniority, if a post continues to generate interest Hong Kong Telegram Number Data even after its publication date, this will often be visible on the wall of the author's friends, precisely by virtue of its weight. We then have a fourth component which is how attractive the post is for its users, therefore the type of post , which is the data inherent to the quality of the Community Manager's texts: the quality of the text passes through the feedback from the readers. What's behind Edgerank? Facebook says its algorithm is built and optimized every day to ensure the best possible quality. Our opinion is that Facebook has finally found its true business model and is slowly but progressively eliminating the organic reach of each post so that in the not too distant future the only guarantee for having your post viewed is to buy diffusion (in fact we are not far there already).
For this reason, it makes no sense to evaluate one's efforts, particularly on Facebook through metrics such as likes and views, but what matters most are the interactions we manage to generate. In this research, Socialbakers demonstrate a rather important assumption: a greater number of interactions on social media corresponds to a greater number of views of one's site and, therefore, conversions. Knowing the behavior mechanics of Facebook can help us understand how to best move within its universe but there is another component to consider in the equation: our consumers. Next week we will see some surprising data on how little our consumers are interested in the things we tell them.
Seniority, if a post continues to generate interest Hong Kong Telegram Number Data even after its publication date, this will often be visible on the wall of the author's friends, precisely by virtue of its weight. We then have a fourth component which is how attractive the post is for its users, therefore the type of post , which is the data inherent to the quality of the Community Manager's texts: the quality of the text passes through the feedback from the readers. What's behind Edgerank? Facebook says its algorithm is built and optimized every day to ensure the best possible quality. Our opinion is that Facebook has finally found its true business model and is slowly but progressively eliminating the organic reach of each post so that in the not too distant future the only guarantee for having your post viewed is to buy diffusion (in fact we are not far there already).
For this reason, it makes no sense to evaluate one's efforts, particularly on Facebook through metrics such as likes and views, but what matters most are the interactions we manage to generate. In this research, Socialbakers demonstrate a rather important assumption: a greater number of interactions on social media corresponds to a greater number of views of one's site and, therefore, conversions. Knowing the behavior mechanics of Facebook can help us understand how to best move within its universe but there is another component to consider in the equation: our consumers. Next week we will see some surprising data on how little our consumers are interested in the things we tell them.