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And vice versa, all gaps in the employee experience will inevitably also be seen in the customer experience . ” to finish, olga guseva, we would like to know what are the most relevant topics that you will talk about in your presentation at cx day colombia : “well, this is exactly why I have selected employee experience as the topic of my presentation on october 26 at cx day colombia. The presentation will be called “ex, a great toolbox”. We'll go through the link between customer and employee experience; and we will talk about simple and universal tools. Every cx professional can use them together with hr colleagues to build a better employee experience because they are interconnected. And when we analyze cx we must analyze ex at the same time . ”by wow! Customer experience | 13 oct 2022 | trends | 0 comments marketing and how it relates to cx improving cx is what many companies are looking for, although have you heard about marketing experience and how it is so linked to the concept of customer experience ? We tell you about it in this article.
Investing in customer experience is today an imperative for all organizations. After the pandemic, people began to relate to brands in a new way, and digital channels came to the fore. In this sense, marketing strategies for customer retention and acquisition have also taken a new direction, and this is where the mx appears , that is, the marketing experience . What is marketing experience or mx experiences have taken center stage in purchasing journeys, and marketing Buy Bulk SMS Service has not been immune to this. In this sense, mx is the marketing experience – or marketing experience , in its meaning in english. Every marketing professional is also a consumer, that is, they also buy products, have needs to satisfy and problems to solve, like everyone else. Precisely, mx is that experience that those who work in the marketing area have with the products they are promoting. Additionally, consider that the daily experience of every sales professional, from campaign manager to cmo, deserves as much care and attention as the daily experience of customers. In other words, mx is about focusing on perfecting the marketing journey just as cx is about perfecting the consumer journey.
How to perfect the marketing experience if we place the marketing experience in a position similar to that currently held by the customer experience , it is the first step to improve it. Let's think that in any commercial strategy, offering memorable moments to people is essential, but it is also essential that all these actions are profitable for the business. From marketing, you can obtain leads that become potential customers, and this will bring income to the company. Like any created experience, the ideal is for it to go as unnoticed as possible, so that it is natural and achieves a feeling of fulfilled need in people. Nothing invasive, what matters is that the interaction is natural. Something to keep in mind is that over-the-top, over-thought marketing results in clumsy cx, and is the opposite of the intended effect. Within the marketing experience , content is an important part. To optimize this experience, you must delve into what consumers need to see, what provokes positive emotions in them, what their pain points are, what a brand or product can do to help them. It is studying their behaviors and offering them quality content that improves cx, and also that experience they have with marketing.