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Post by account_disabled on Jan 1, 2018 4:11:25 GMT -5
Hello, My topic is Purchasing Marketing Examples. Affective benefit refers to the perceptual benefit acquired from a product's capacity to arouse feelings or affective states. Affective benefits are often associated with cultural-ethnic meanings (e.g., Christmas trees, Thanksgiving turkeys) or personal, idiosyncratic meanings, tastes and memories (e.g., foods that arouse feelings of comfort through their association with childhood experiences, or cars with which consumers are said to have "love affairs").Is this right information? I didn't get the right solution.
please help.
Any help will be appreciated.
Thank you.
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